Are you bummed by the quality of links from your last link building agency... Spending sleepless nights thinking about how there has to be a better way? Well now there is!
...But it often is how link outreach companies do it.
Sure it's outreach, I GUESS, but is that really what you had in mind?
Instead, we take pride in getting you hard-to-get relationship-built links.
You get much better rankings that way (longer lasting too!)
There's lots of agency issues that lead to ineffective links but I've identified the 4 biggest.
Most link building services emphasize metrics like DR/DA/TF/CF/Traffic when deciding whether to build links on a site.
Sadly, there is a shady side to these metrics that make sites look good to buyers while hiding their true nature.
First, gamifying these metrics is easy. Link sellers can build websites using aged domains with high DR, pump mediocre content, and pass them as authority sites. Then, they can simply promote their website to link building services who are satisfied enough with the vanity metrics that that’ll add it to their inventory for unsuspecting clients.
To be fair, these metrics are useful indicators for measuring a site’s link profile. But they only serve this purpose if the context surrounding them supports their high DR or DA.
For example, a high DR should correlate with high organic traffic. If one or the other is lower, there’s a good chance that the website isn’t telling you the whole story. In this case, it’s best to avoid getting links from these sites.
Even then, vendors can fake DR and organic traffic displayed on SEO tools like Ahrefs.
They can rank a site for terms with high search volume that users wouldn’t even search for. Examples include error code explanation, login pages to government websites, and other terms that tools like Ahrefs misattribute search traffic to.
For example, the website below looks authoritative to the naked eye.
Upon closer inspection, however, the terms it's getting organic traffic from are not valuable.
Just because a keyword has low difficulty and high search volume doesn’t mean a site should optimize for it, as this one did.
So, getting a link from a site like this that has no clear niche authority and is optimized to look good on paper won’t be worth anything in the long run.
Yet this website is likely found on every popular link building services’ website list for $200+ dollars.
To a business owner who reads that DR and traffic are important, this would seem like a great deal to the untrained eye.
To an experienced SEO eye, they wouldn’t look twice at this website. And a dishonest link building company would salivate at charging hundreds of dollars for a $0 site.
Following the 80/20 rule, most link vendors will work hard to sell 20% of their list of websites that produce 80% of their income.
For this reason, expect them to repeatedly sell the same sites to different clients.
They probably have publishing access to these sites or pay a low price to get content published on them, making them an easy sell for prospects.
It doesn’t matter if these websites are genuinely authoritative at this point. The fact that they get peddled continuously to link buyers (including your competitors) won’t make acquiring links from them valuable anymore.
Google can easily use these as footprints and penalize these sites and links they’re pointing to.
In the words of Syndrome from The Incredibles:
Finally, vendors can become lax due to their over-reliance on these sites selling like pancakes. As a result, they will do the least amount of work without compromising their income.
It becomes an issue when link building services get complacent and don’t update their list.
Some websites may get hit by the latest algorithm update without vendors knowing it. Or they become part of other vendors’ lists, making them a guest post farm.
Because these sites are still part of the list, they may mistakenly sell them to clients and cause more damage to them than good.
We don’t manage a database of websites that will accept payment for backlinks, so expect all link prospects we propose to clients to be fresh.
We do this by setting up a system publishing of content on unaffiliated third-party websites and act as a vehicle for value exchange where we can feature others in the content in exchange for them featuring our clients on their blogs.
Doing this ensures your links are from blogs that care about their authority, are topically relevant, hard to get - all of which contribute to being links that increase your search rankings.
Blogger outreach is one of the most sought-after link building tactics to date for a reason.
Reaching out to publishers to promote your content and earn links in the process is easy to do but hard to master. But an experienced hand can manage it.
More importantly, genuine blogger outreach is not a link scheme to manipulate Google rankings that could penalize your site in the long run.
It’s going things the “right way” to increase your brand awareness on the right websites.
That said, lots of opportunistic link building services take advantage of this demand by offering blogger outreach services to prospects. But as I’ve said, instead of having an outreach process in place, they simply draw sites from their internal database!
Within this database, each site has set a price. From here, the link provider adds a markup price to its each and presents them as blogger outreach. Those opportunities are then re-used over and over.
While there are instances where some websites are high-quality and can rank websites, it’s not sustainable or effective long term.
By using such services, you won't be able to score those high-end, editorial-driven links that are so powerful and effective.
Also, it’s difficult to do business with vendors who aren’t being truthful to you. At this point, they could have lied to you about everything else!
Again, we don’t have an internal database of sites and re-use them for all clients—every link we build for clients is unique and acquired using white-hat SEO methods.
Our proven outreach system determines the best sites to reach out to based on our vetting process. That means you get the best sites linking to yours, and that’s the truth!
Given the difficulty of building high-quality backlinks to your site, blogger outreach will get expensive.
However, a good link shouldn’t cost an arm and a leg, which is what most vendors are charging for nowadays.
A lot has been said about the average price of a good link for your site. This sounds like a cop-out answer, but the fee depends on the variables at play.
A guest post link from a topically relevant website with DR 40 and decent traffic (around 5-10k a month) for $200 is reasonable. Anything more than that is questionable at best.
Also, consider communication as part of the pricing. Some vendors go radio silent when clients ask for updates or links.
And it doesn’t matter if they will refund your payment if they can’t secure the link over time. What matters here is the experience these services provide. They’re wasting your time if they can’t update your campaign progress regularly.
We know times are rough and everyone is on a budget. Fair pricing from high quality backlinks is our goal.
After all, SEO is a long-term game and trying to price gouge you upfront is short sighted.
You’ll give up before the campaign generates results, and we lose a potential long-term customer. That’s a lose-lose approach to providing client services, and we’re not about it.
Instead, we want to build the best links, as many as possible, with reasonable costs so you can get results faster and generate a profitable campaign that keeps us working for you long-term.
To do this, we set our campaign pricing according to the following variables: DR, traffic, and link type (guest post or link insertion). Then, depending on your budget, we can design a campaign to help you secure the best backlinks possible.
Assessment
Our refined link building outreach and vetting process will help you get the backlinks your website deserves.
Our refined link building outreach and vetting process will help you get the backlinks your website deserves.